Independent digital strategy · Mountain Time

Make your next move easier to find.

Senior-level search, content, and AI discovery strategy for businesses that want more than traffic—they want the right people finding them, understanding them, and taking action.

15+ yearsAgency and search leadership
Enterprise to localStrategy scaled to your business
SEO + AI SearchBuilt for how discovery is changing
Business-firstPerformance tied to real outcomes

Get senior expertise where you need it—whether that means a focused project, a trusted advisor, or support that works alongside your existing team.

01 / SEARCH

Enterprise SEO

Technical foundations, site architecture, scalable content systems, and measurement for complex websites and teams.

02 / LOCAL

Local SEO

Help nearby customers find and choose your business with stronger local signals, pages, and useful content.

03 / AI DISCOVERY

GEO & AEO

Improve the way your expertise is understood and surfaced across AI-powered search and answer experiences.

04 / PAID MEDIA

Paid Search

Make paid search work harder through campaign strategy, intent alignment, landing-page insight, and optimization.

05 / ADVISORY

Digital Marketing Consulting

Get an experienced strategic partner to prioritize opportunities, pressure-test plans, and connect channels.

06 / AI & OPERATIONS

AI Readiness & Workflows

Identify practical AI opportunities, shape responsible workflows, and help teams adopt tools with purpose.

07 / CONTENT

Content Strategy

Turn audience research and search insights into useful content roadmaps, briefs, information architecture, and editorial systems.

08 / MEASUREMENT

Analytics & Performance

Clarify what success means, improve reporting, and connect search and content activity to business outcomes.

09 / CUSTOM

Focused Projects

Audits, site migrations, team training, strategic workshops, and support for a specific business challenge.

I’ve spent 15 years helping teams make search and digital marketing more strategic, scalable, and connected to business results.

My experience spans agency leadership, enterprise SEO, paid and organic search strategy, content systems, AI Search, and cross-functional work with marketing, product, UX, analytics, and engineering teams.

I’ve built new service capabilities, trained more than 100 agency professionals in SEO and AI Search, supported major new-business wins, and led programs designed to improve retention, efficiency, and growth. Now I bring that perspective to teams that need senior thinking without unnecessary layers.

  • Enterprise and local search
  • GEO, AEO, and AI Search
  • Content and audience strategy
  • AI-enabled team workflows
  • Measurement and reporting
  • Training and team enablement

Good work starts with context, not a prepackaged solution. We’ll agree on the problem, define priorities, and keep decisions tied to your goals.

STEP 01

Understand the landscape

We talk through your business, audience, current efforts, constraints, and what success should look like.

STEP 02

Build a focused plan

You get clear priorities, rationale, deliverables, and a realistic path forward—without a bloated list of tactics.

STEP 03

Make progress visible

We work together, share what’s changing, measure meaningful signals, and adjust as we learn.

These are starting-point formats, not fixed packages. Final scope and fees depend on complexity, urgency, and the level of support you need.

A clear starting point

Strategy Session

Custom quote

A working session to untangle a challenge, assess options, and leave with practical next steps.

Discuss a session
Ongoing partnership

Fractional Advisory

Monthly retainer

Senior-level guidance and regular support for teams that need an experienced strategic partner.

Explore ongoing support

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Let’s talk

Have a challenge you want to make clearer?

Tell me what you’re working on, where you’re stuck, or what you want to improve. We’ll figure out whether I’m the right fit.

Email Stacey